The most important thing is to book days direct with the operators, not through Red Letter Days or one of the other 'experience voucher' companies. The operators have to build in a margin for those companies so you get less value.
If you really want lots of time in the car better to contact the company direct. One to one training would be the way to go.
But you can't escape the inevitable economics for the operator.
The car has to be bought and maintained.
The fuel has to be paid for.
The site or stage will have a rental / ownership cost
The instructor has to be paid - £35/hr cost isn't unusual for a mechanic, why would you expect a rally driver instructor to work for less? Generally there needs to be a couple of support staff too so that the day runs smoothly.
Then there's public liability insurance.
They have to market their product
They have to make a profit or they go out of business.
One-to-one flying instruction costs about £140 / £160 an hour now (for comparison)
Here's the operator for the Puma
http://www.rally-driving-days.co.uk/" onclick="window.open(this.href);return false;
If a few of you got together and talked to them about a special Puma half day I'm sure they'd listen.
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